So I am an ELF fanatic. I made my first ELF purchase about a year ago and I have been hooked ever since. About two weeks ago I purchased this palette and I must say I am in love. I got it at my local Target for only $5!!
It includes 32 eyeshadows and a dual ended eyeshadow applicator.
And though cheap in price, this palette is definitely not cheap in quality. It has nice, sophisticated packaging, a decent sized mirror and the product is very pigmented and it lasts (without a primer).
This palette is from their studio collection which I believe is their "better" line of products.
BIF Tip: Eyeslipsface.com is always having some type of promotion. From half off to free shipping so you should check often if you find you like ELF products :)